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CONFERENCE SPEAKER

Barbara Stevens Jersey

An antiques dealer since 1972, Barb helped others with estate sales until she opened her own business in 1987. Along with owning 2 antiques malls and teaching at The Institute for the Study of Antiques and Collectibles in Emmaus, Pennsylvania, Barb kept busy with sales and shows. Today she owns The Gallery in Old Town, an estate sale event center in Lansing, Michigan, where 2-5 estates are sold every month, in addition to doing in home sales, online estate auctions and liquidations. Barb’s excited about sharing ideas for attracting a new customer base of Gen X’ers, Millennials and Gen Z, our hope for keeping more out of the landfills!

 
 
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SESSION

Pivoting for a Changing Market with Millennials and Gen Zs

Have you seen a change in the customers coming to your sales? The over 70 crowd dropping out, spending less, disappearing? Sure you have! We cannot count on baby boomers for mass purchases like we have for the last 40 years. Estate sale companies have to do something they’ve never had to do before, build a customer base that we can count on. Barbara is excited to introduce you to the new generations and give you ideas to attract them for good! How does a 25% increase in sales sound to you? If you’re willing to work, it can happen!